What happens when you bring together a team of influencers and founding partners, to launch a global day of giving? #GivingTuesday and it is a international movement fueled by the power of social media and collaboration.
Celebrated on the Tuesday following Thanksgiving (in the U.S.) (November 29, 2016) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
After two days for getting deals – Black Friday and Cyber Monday –#GivingTuesday is a day for giving back. In dozens of towns, cities, regions and states from Alaska to Maine, and Winston-Salem, NC to Dallas TX, people are embracing this day as an opportunity to raise money for local nonprofits, schools and arts organizations; run food and clothing drives; teach children about philanthropy; encourage acts of kindness; collaborate with their neighbors; and celebrate generosity.
In 2015, nonprofits raised more than $117 million online on #GivingTuesday to help make the world a better place in countless ways. Much more was generated offline and through donations of time and other resources. People participated in #GivingTuesday activities in 71 countries around the globe last year, and this year, participating countries include Australia, Brazil, Kenya, Slovenia, Tanzania, the UK and more.
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.