State contact: Julia Van Patter
United Way of North Carolina
Media contact: Joelle Polisky 615-516-0358


United Ways ask families across North Carolina to complete this important survey to assess the economic impact of COVID-19
Cary, North Carolina. United Way of North Carolina launches a statewide survey today to assess how COVID-19 has impacted community members across the state. All North Carolina families are invited to complete the United Way of North Carolina COVID-19 survey at this link:
The outcome report will reflect all individual responses, which are confidential. The online survey will remain open through Aug. 21. Preliminary results from the survey will be released in September. “United Way would like to give a voice to those individuals and families
experiencing hardships, some for the first time ever, due to the impact of COVID-19.” said Laura Zink Marx, United Way of North Carolina President and CEO.
Marx said that this survey represents an opportunity to better understand the impact that COVID19 has had across the state, community by community. “The results will help inform United Ways, state and community leaders in how best to fund solutions and tailor services specific to needs emerging from the COVID-19 pandemic,” she said. Before the pandemic hit, many North Carolina households were led by workers unable to earn enough to cover basic expenses and save for an unexpected crisis or job loss.

For many, the economic crisis has stripped available assets and abruptly repositioned families into unfamiliar financial positions. The survey seeks information on a wide range of topics, including the most pressing concerns, job changes, schooling and childcare challenges and economic changes North Carolina families are navigating. “On a daily basis, United Ways throughout North Carolina work hard to serve those suffering from loss of basic needs and sense of security due to workforce interruptions,” said Marx. “As we respond to immediate needs, United Ways are thinking ahead to the next phase of recovery and what will be needed most to help get families back on track.“
The survey is available in English and Spanish. Completing the survey takes about ten minutes. It includes questions such as: What concerns are you facing in the in the weeks and months ahead? “If you’ve felt the economic impact of the COVID19 pandemic, we would
appreciate your taking the time to complete the 10-minute survey,” Marx said. “United Way wants to hear your voice so we can best help inform solutions in local communities. Complete this survey.”

— END —
United Way of North Carolina is a statewide organization, representing 51 local United Way organizations. Our mission is to increase the capability of the United Way system to improve the quality of human life in North Carolina.



(July 29, 2020) At a time when America is confronting historic health, social and economic upheaval, a new television and social media advertising campaign by United Way and Truist Financial Corporation, one of the nation’s largest financial services companies, aims to spark hope and optimism for the future, and the importance of working United to build stronger communities.

The campaign features an original poem, “Live United,” penned by America’s inaugural National Youth Poet Laureate, 22-year-old Amanda Gorman, and inspired by United Way and all that can be achieved when we unite for our communities.  The video can be seen here.

“Live United” gives voice to the on-going partnership and shared commitment between Truist and United Way to build better lives and communities. Ms. Gorman’s clarion call to “. . .dare to care, to be hope-sided” drives home a powerful and hopeful message about the opportunity ahead to build a better America, where every person is respected, every voice is heard and every community thrives.

Truist’s commitment to partnering with United Way to focus on building stronger communities is underscored by the $7 million grant to the United Way COVID-19 Relief Fund as part of the financial services company’s Truist Cares initiative.  Truist Cares is a cooperative effort between Truist Financial Corporation, the Truist Foundation, and the Truist Charitable Fund to pledge $50 million of philanthropic support to provide communities, organizations and individuals disaster relief and assistance during the pandemic.

United Way of Forsyth County and BB&T now Truist have a long history of partnership to support programs and activities that help build a stronger, more resilient Forsyth County.

“Live United” launched nationally earlier this month and is airing in 13 markets across Truist’s corporate footprint (Charlotte, Atlanta, Orlando, Washington DC, Tampa, Miami, Baltimore, Nashville, Dallas, Greensboro/Winston-Salem, Norfolk, Raleigh, Richmond) through mid-August.

UWFC President and CEO, Cindy Gordineer notes, “BB&T, now Truist, has long been a supporter of the United Way and the work we do. They have supported our community with their generosity of time, investment and volunteerism. Their investment in the Dare to Care campaign is especially appreciated as we are facing an extremely challenging time in our nation and local community.  It illustrates that hope is not canceled.” 




About United Way
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9.8 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit Follow us on Twitter: @UnitedWay and #LiveUnited.


About Truist 

Truist Financial Corporation is a purpose-driven financial services company committed to inspire and build better lives and communities. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S. with total assets of $506 billion as of March 31, 2020. Truist Bank, Member FDIC. Learn more at


About Truist Cares 

Truist Cares is a cooperative effort between Truist Financial Corporation, Truist Foundation, Inc., and Truist Charitable Fund to provide communities, organizations and individuals disaster relief and assistance during the COVID-19 crisis.




United Way Worldwide
Kim Thore – United Way of Forsyth County


From the Desk of Cindy Gordineer

Dear United Way Friends,
I hope this continues to find you and yours safe and healthy and that your 4th of July was fun.
In my last note, I wrote about racial equity and how the United Way of Forsyth County is advocating for change at a systematic level. If you didn’t get the chance to read that message, click here to view. As an example, I mentioned our Place Matters strategy that we launched in 2014.
At the time, our team did this work because it was the right thing to do. We recognized that our community had made tremendous progress over the years, but it just wasn’t enough. We saw too many people facing tough challenges that are more prevalent in some neighborhoods than others.
Now, as I reflect on those days, I realize we were actually infusing equity into our work. I’m proud of this but I also know we need to continue with even more intentionality in our work around equity.
Part of equity is ensuring that everyone is invited to the table, listened to, and making sure their voice is heard. In Place Matters, we created an Impact Council for the 13 neighborhoods made up solely of residents. This group set the initial priorities for our investments and continue to make decisions about what programs and services will best address the challenges, as well as assess progress. Their leadership is what makes the Place Matters strategy sustainable and we are grateful for the commitment of so many residents.
The exciting part is that Place Matters is serving as our road map of how we may continue to focus on equity and why. We can see that our entire community is better off when all its neighborhoods are healthy and thriving and that you get better, sustainable results when you build upon the gifts, skills, and talents of the residents.
It’s all about doing “with” rather than “for”.
Through our partnership with Neighbors for Better Neighborhoods (NBN), a local grassroots community organizing agency, we’ve been engaging residents to make sure our investments align with the needs of those who live and experience their neighborhoods and those severe realities every day and we’re seeing results.
Last year, United Way’s Place Matters strategy invested in 21 programs and in just its third year of funding, these programs provided over 12,000 services to residents! With only 5,500 residents in the footprint, it tells us that the programs we’re investing in have value to the people who live in these neighborhoods.
Knowing how critical education is to success, I’m happy to report that last year 72% of students receiving support from our Place Matters’ educational programs improved their academic performance or learned new skills.
Finally, owning your own home is one of those hallmark moments many of us strive for in life. Since we began funding, 9 new homes have been built in the Bowen Park neighborhood because of LER: Building Blocks – a partnership between Liberty East Redevelopment and Habitat for Humanity.
The best part? These were the first new homes built in this neighborhood in 50 years! This is the kind of progress that creates a ripple effect.
We recognize there is still a lot of work to do in our community. Our team spent the first two years building relationships and trust with residents. We couldn’t become true partners without it. We know building equity is not a sprint, but a marathon. With our running shoes on, United Way of Forsyth County is committed to continuing, sustaining, and expanding its impact in the Place Matters footprint and beyond.
We will continue our endeavor to foster a better quality of life for all OUR neighbors.
Thank you for your continued support of our community – and thank you for Living United!
Sincerely yours,
Cindy Gordineer
President and CEO
United Way of Forsyth County

North Carolinians Deserve Health Care Options : Senate Bill S.808

Regardless of income or access, all North Carolinians deserve whole-person care and the best possible health care outcomes. Medicaid transformation provides much-needed health care options for 1.6 million Medicaid beneficiaries in North Carolina, and it should be a part of the COVID-19 recovery solution.

The NC Medicaid Choice Coalition has been working hard to get Senate Bill 808 onto the Governor’s desk.  This bipartisan bill is asking for Medicaid Transformation to be reactivated as it has been on pause with COVID19.  See the attached information for details on why Medicaid transformation is important :

S808 and Medicaid Transformation

More info can be found here.


United Way Teams Up with Noggin Cares

To support families during COVID, United Way is proud to announce a new resource in partnership with the National Campaign for Grade Level Reading and Nickelodeon called Noggin Cares, an educational online platform for parents with young children. Through a special link, all United Ways will be able to offer Noggin Cares for their community and donors for 90 days at no cost.


More info:

Important Information About Economic Impact Payments

Learn more about the Economic Impact payments: ECON-IMPACT-PAYMENTS_FAQ-2.


Press Release: Partnership for Prosperity Launches Pilot Study Circles to Engage Community Regarding Social Determinants of Health in Low-resource Communities and Impact of COVID-19.

For Immediate Release

Contact: Paula McCoy, P4P Director


Winston Salem, N.C. June 10, 2020 Partnership for Prosperity Launches Pilot Study Circles to Engage Community Regarding Social Determinants of Health in Low-resource Communities and Impact of COVID-19.

A series of study circles around the ‘five social determinants of health’ (5SDoH), is being launched by P4P to engage the communities most impacted by these determinants of health in creating solutions and policy recommendations. The 5 Social determinants of health are housing, education, jobs/workforce development, health and wellness, and food insecurity. Transportation is an issue that cuts across all five social determinants. The 5 SDoH, defined as “the conditions in which people are born, grow, work, live, age, and the wider set of forces and systems shaping the conditions of daily life”, are responsible for most health inequalities.

A Study Circle is a group of 8 to 12 people who meet regularly over a period of weeks or months to address critical public issues in a democratic, collaborative way. Participants examine the issue from many points of view and identify areas of common ground. They emerge with recommendations for action that will benefit the community. Participants are compensated for their engagement in study circles.

Paula McCoy, the interim Director says “study circles are a bottoms-up approach to decision-making and problem solving where residents are the experts in matters that directly impact them”. Residents will have a voice in matters where they will discuss how the issue affects them, what others are saying about the issue to a session on action. “We hope these study circles result in a ‘collective impact’ – engagement of large numbers of grassroots and grasstop leaders – that produce a shared vision, implementable solutions and public awareness of poverty”. The first pilot study circle, McCoy says, will be on housing and is scheduled for June 18-July 16.

Study circles on Education have been scheduled for June 23-July 21. Food Insecurity and Jobs and Workforce Development will also begin in late June. Registration information can be found on the P4P website:

“The success of ‘study circles’”, states McCoy, “depend not only on the full engagement of residents most impacted by the social determinants of health, but is also dependent on the cooperation and collaboration of community -based organization, associations and agencies.

Some P4P community partners include:

East/Northeast Winston Neighborhood Association Coalition

Guiding Institute for Developmental Education (GIDE)


North Winston Neighborhood Association

Crosby Scholars

Forsyth Promise

Place Matters

Love Out Loud

Neighbors for Better Neighborhoods

The Twenty


About Partnership for Prosperity:

Partnership for Prosperity is an initiative that grew out of The Mayor’s Poverty Thought Force and is governed by a Board of Directors. The United Way of Forsyth serves as the backbone or quarterback for the organization. There are two staff, the Director and a Community Engagement Associate. An Advisory Board is comprised of community leaders and graduates of ‘Getting Ahead in a Just Getting’ by World’ workshops and is where P4P seeks solutions from their expertise and lived experiences.

The vision of P4P is “a community where childhood poverty ceases to exist”. Our mission is to “align resources, eliminate silos and engage the community in advocating for policies that advance racial and other forms of equity and help our most vulnerable residents thrive”.

Press Release: NC 211 Handles 50,000 Calls During COVID-19 Response


June 9, 2020

Kim Thore, Chief Marketing Officer

United Way of Forsyth County


NC 211 Handles 50,000 Calls During COVID-19 Response


Winston-Salem, North Carolina – United Way’s 211 has been responding to callers from all corners of the State since Governor Cooper activated NC 211 as part of the State’s response to COVID-19 on March 18th. At 12:34AM on Wednesday May 27th, a 211 Call Specialist handled call number 50,000. From western North Carolina, the caller was seeking help finding a COVID testing site and did not know where to turn. The NC 211 call specialist was able to provide the caller with information on where they could find testing site information and the number for a local health care provider to contact the next morning.

211 Call Specialists are available 24 hours a day, 7 days a week –and not just during the COVID-19 pandemic. Because of the support from local United Way organizations across North Carolina, NC 211 is here 365 days a year to help North Carolinians facing individual and family crises. NC 211 offers information and connects to local resources, such as, help paying a utility bill, finding food to make it through the month, or where to turn for support in caring for an aging parent. For 16 years, NC 211 has helped connect North Carolinians to health and human service resources that meet their needs.

“United Way of Forsyth County is proud to support NC 211 and their team of dedicated call specialists, who are working around the clock to offer relevant information to callers during COVID-19” states Cindy Gordineer, President and CEO of United Way of Forsyth County. “This pandemic has impacted community members all across the state and we are grateful to provide this resource during such a difficult time.”

For information about United Way of Forsyth County please contact Kim Thore, Chief Marketing Officer, United Way of Forsyth County.

For more information about the statewide NC 211 system, please contact Heather Black, NC 211 State Director at



United Way of North Carolina is a statewide organization, supporting 51 local United Way organizations and administering the 211 system. For more information about NC 211 visit or visit for a dashboard of caller needs by county or zip code.

United in Grief – United Way of Forsyth County’s Message to the Community

The tragic murder of George Floyd in Minneapolis at the hands of a police officer is yet another reminder of the systematic inequities suffered by African Americans and evidence of the underlying inequities and racism that continue to exist in our community and our country.

It is heartbreaking and infuriating, but it’s also confirmation that continuing to make equity a focus of our work is vital to fulfilling our mission.

Racism and discrimination have no place in our society, and we mourn the murder of George Floyd alongside his family and our community. We join those who call for justice for Mr. Floyd and for reforms that will help prevent tragedies like these from happening again.

We acknowledge and condemn the unjust treatment of countless others, including those whose names we may never know. We acknowledge the ongoing incidents and trauma our black community members experience every day.

We’re proud of the way the citizens of Winston-Salem have peacefully expressed their outrage at the death of George Floyd and that members of the WSPD and Forsyth County Sheriff’s Department have supported and participated in the lawful expression of frustration and anger. Change can only happen if we work together and this week has proven that Winston-Salem has the potential to be a model for transformation.

George Floyd’s death cannot be in vain. It must be used as a rallying cry for systematic change and, in our work, as an indicator that we need to prioritize a continued focus on equity in all aspects and move with more urgency.
At United Way of Forsyth County, a strong part of our core values is equity. We seek to support a community that is diverse, inclusive, and equitable. One where citizens, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected.

Catrina Thompson, Chief of Police – United Way of Forsyth County Board Chair
Cindy Gordineer, President and CEO, United Way of Forsyth County