State contact: Julia Van Patter
United Way of North Carolina
Media contact: Joelle Polisky 615-516-0358


United Ways ask families across North Carolina to complete this important survey to assess the economic impact of COVID-19
Cary, North Carolina. United Way of North Carolina launches a statewide survey today to assess how COVID-19 has impacted community members across the state. All North Carolina families are invited to complete the United Way of North Carolina COVID-19 survey at this link:
The outcome report will reflect all individual responses, which are confidential. The online survey will remain open through Aug. 21. Preliminary results from the survey will be released in September. “United Way would like to give a voice to those individuals and families
experiencing hardships, some for the first time ever, due to the impact of COVID-19.” said Laura Zink Marx, United Way of North Carolina President and CEO.
Marx said that this survey represents an opportunity to better understand the impact that COVID19 has had across the state, community by community. “The results will help inform United Ways, state and community leaders in how best to fund solutions and tailor services specific to needs emerging from the COVID-19 pandemic,” she said. Before the pandemic hit, many North Carolina households were led by workers unable to earn enough to cover basic expenses and save for an unexpected crisis or job loss.

For many, the economic crisis has stripped available assets and abruptly repositioned families into unfamiliar financial positions. The survey seeks information on a wide range of topics, including the most pressing concerns, job changes, schooling and childcare challenges and economic changes North Carolina families are navigating. “On a daily basis, United Ways throughout North Carolina work hard to serve those suffering from loss of basic needs and sense of security due to workforce interruptions,” said Marx. “As we respond to immediate needs, United Ways are thinking ahead to the next phase of recovery and what will be needed most to help get families back on track.“
The survey is available in English and Spanish. Completing the survey takes about ten minutes. It includes questions such as: What concerns are you facing in the in the weeks and months ahead? “If you’ve felt the economic impact of the COVID19 pandemic, we would
appreciate your taking the time to complete the 10-minute survey,” Marx said. “United Way wants to hear your voice so we can best help inform solutions in local communities. Complete this survey.”

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United Way of North Carolina is a statewide organization, representing 51 local United Way organizations. Our mission is to increase the capability of the United Way system to improve the quality of human life in North Carolina.



(July 29, 2020) At a time when America is confronting historic health, social and economic upheaval, a new television and social media advertising campaign by United Way and Truist Financial Corporation, one of the nation’s largest financial services companies, aims to spark hope and optimism for the future, and the importance of working United to build stronger communities.

The campaign features an original poem, “Live United,” penned by America’s inaugural National Youth Poet Laureate, 22-year-old Amanda Gorman, and inspired by United Way and all that can be achieved when we unite for our communities.  The video can be seen here.

“Live United” gives voice to the on-going partnership and shared commitment between Truist and United Way to build better lives and communities. Ms. Gorman’s clarion call to “. . .dare to care, to be hope-sided” drives home a powerful and hopeful message about the opportunity ahead to build a better America, where every person is respected, every voice is heard and every community thrives.

Truist’s commitment to partnering with United Way to focus on building stronger communities is underscored by the $7 million grant to the United Way COVID-19 Relief Fund as part of the financial services company’s Truist Cares initiative.  Truist Cares is a cooperative effort between Truist Financial Corporation, the Truist Foundation, and the Truist Charitable Fund to pledge $50 million of philanthropic support to provide communities, organizations and individuals disaster relief and assistance during the pandemic.

United Way of Forsyth County and BB&T now Truist have a long history of partnership to support programs and activities that help build a stronger, more resilient Forsyth County.

“Live United” launched nationally earlier this month and is airing in 13 markets across Truist’s corporate footprint (Charlotte, Atlanta, Orlando, Washington DC, Tampa, Miami, Baltimore, Nashville, Dallas, Greensboro/Winston-Salem, Norfolk, Raleigh, Richmond) through mid-August.

UWFC President and CEO, Cindy Gordineer notes, “BB&T, now Truist, has long been a supporter of the United Way and the work we do. They have supported our community with their generosity of time, investment and volunteerism. Their investment in the Dare to Care campaign is especially appreciated as we are facing an extremely challenging time in our nation and local community.  It illustrates that hope is not canceled.” 




About United Way
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9.8 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit Follow us on Twitter: @UnitedWay and #LiveUnited.


About Truist 

Truist Financial Corporation is a purpose-driven financial services company committed to inspire and build better lives and communities. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S. with total assets of $506 billion as of March 31, 2020. Truist Bank, Member FDIC. Learn more at


About Truist Cares 

Truist Cares is a cooperative effort between Truist Financial Corporation, Truist Foundation, Inc., and Truist Charitable Fund to provide communities, organizations and individuals disaster relief and assistance during the COVID-19 crisis.




United Way Worldwide
Kim Thore – United Way of Forsyth County


From the Desk of Cindy Gordineer

Dear United Way Friends,
I hope this continues to find you and yours safe and healthy and that your 4th of July was fun.
In my last note, I wrote about racial equity and how the United Way of Forsyth County is advocating for change at a systematic level. If you didn’t get the chance to read that message, click here to view. As an example, I mentioned our Place Matters strategy that we launched in 2014.
At the time, our team did this work because it was the right thing to do. We recognized that our community had made tremendous progress over the years, but it just wasn’t enough. We saw too many people facing tough challenges that are more prevalent in some neighborhoods than others.
Now, as I reflect on those days, I realize we were actually infusing equity into our work. I’m proud of this but I also know we need to continue with even more intentionality in our work around equity.
Part of equity is ensuring that everyone is invited to the table, listened to, and making sure their voice is heard. In Place Matters, we created an Impact Council for the 13 neighborhoods made up solely of residents. This group set the initial priorities for our investments and continue to make decisions about what programs and services will best address the challenges, as well as assess progress. Their leadership is what makes the Place Matters strategy sustainable and we are grateful for the commitment of so many residents.
The exciting part is that Place Matters is serving as our road map of how we may continue to focus on equity and why. We can see that our entire community is better off when all its neighborhoods are healthy and thriving and that you get better, sustainable results when you build upon the gifts, skills, and talents of the residents.
It’s all about doing “with” rather than “for”.
Through our partnership with Neighbors for Better Neighborhoods (NBN), a local grassroots community organizing agency, we’ve been engaging residents to make sure our investments align with the needs of those who live and experience their neighborhoods and those severe realities every day and we’re seeing results.
Last year, United Way’s Place Matters strategy invested in 21 programs and in just its third year of funding, these programs provided over 12,000 services to residents! With only 5,500 residents in the footprint, it tells us that the programs we’re investing in have value to the people who live in these neighborhoods.
Knowing how critical education is to success, I’m happy to report that last year 72% of students receiving support from our Place Matters’ educational programs improved their academic performance or learned new skills.
Finally, owning your own home is one of those hallmark moments many of us strive for in life. Since we began funding, 9 new homes have been built in the Bowen Park neighborhood because of LER: Building Blocks – a partnership between Liberty East Redevelopment and Habitat for Humanity.
The best part? These were the first new homes built in this neighborhood in 50 years! This is the kind of progress that creates a ripple effect.
We recognize there is still a lot of work to do in our community. Our team spent the first two years building relationships and trust with residents. We couldn’t become true partners without it. We know building equity is not a sprint, but a marathon. With our running shoes on, United Way of Forsyth County is committed to continuing, sustaining, and expanding its impact in the Place Matters footprint and beyond.
We will continue our endeavor to foster a better quality of life for all OUR neighbors.
Thank you for your continued support of our community – and thank you for Living United!
Sincerely yours,
Cindy Gordineer
President and CEO
United Way of Forsyth County

These Three Things: A Note from the Desk of Cindy Gordineer

*originally published June 12, 2020

Dear United Way Friends,

I hope this continues to find you and yours safe and healthy.

Over the last couple of months, this “These Three Things” series has highlighted our response to the COVID-19 pandemic. Today, I want to deviate from that conversation and instead take a moment to address just one thing – because it is that important. I’d like to talk about racial equity.

Equity is often a word thrown out in conversation, but it can be misunderstood. I think this graphic succinctly illustrates the concept of “equity”:

At United Way and through the relationships and work with our partner agencies, our goal is to include equity in all aspects of our work. Harkening back to my previous letters about COVID-19, the virus has in fact highlighted inequity in that people of color have been disproportionately affected by the virus due to disparities in economic factors, access to healthcare, type of employment and benefits (or lack thereof) offered, and other areas.

Late last week, Catrina Thompson, WSPD Chief of Police and 2020 Board Chair for United Way of Forsyth County, and I issued a joint statement in light of current events that I’d like to share with you:

The tragic murder of George Floyd in Minneapolis at the hands of a police officer is yet another reminder of the systematic inequities suffered by African Americans and evidence of the underlying inequities and racism that continue to exist in our community and our country.

It is heartbreaking and infuriating, but it’s also confirmation that continuing to make equity a focus of our work is vital to fulfilling our mission.

Racism and discrimination have no place in our society, and we mourn the murder of George Floyd alongside his family and our community. We join those who call for justice for Mr. Floyd and for reforms that will help prevent tragedies like these from happening again.

We acknowledge and condemn the unjust treatment of countless others, including those whose names we may never know. We acknowledge the ongoing incidents and trauma our black community members experience every day.

We’re proud of the way the citizens of Winston-Salem have peacefully expressed their outrage at the death of George Floyd and that members of the WSPD and Forsyth County Sheriff’s Department have supported and participated in the lawful expression of frustration and anger. Change can only happen if we work together and this week has proven that Winston-Salem has the potential to be a model for transformation.

George Floyd’s death cannot be in vain. It must be used as a rallying cry for systematic change and, in our work, as an indicator that we need to prioritize a continued focus on equity in all aspects and move with more urgency.

At United Way of Forsyth County, a strong part of our core values is equity. We seek to support a community that is diverse, inclusive, and equitable. One where citizens, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected.

In addition to issuing this statement to the community, we held a virtual meeting for staff this week focused on introspection. We had a conversation about racial equity and how we will respond individually and collectively. This discussion was the first of many as we determine our next steps as an organization. One theme of this conversation was whether this point in time will be defined as a “movement” or only a “moment.” We believe that George Floyd’s murder is a call to action and that we must be part of supporting a “movement.”

It is our belief that systems, not individuals, hold people in place. These systems do exactly what they were set up to do. Going forward, we will be advocating for change at a systemic level. Racial equity sits squarely within our mission of bringing the community together to solve complex problems that no one organization can address alone.

We’ve been intentional about infusing equity into our work over the years, most specifically with our creation of the Place Matters initiative in 2014. Place Matters in a resident-led, asset-based strategy focusing on 13 neighborhoods in northeast Winston-Salem. In 2019, we invested in 20 programs focused on strengthening these neighborhoods in the areas of Housing, Education, Healthy Living, and Unemployment. Place Matters is a great start to addressing inequities in our community; however, there is so much more work to do.

Here’s a quote that I hung on the wall by my desk years ago. I read it every day as we were creating the Place Matters initiative, and I have been reflecting upon it daily the past couple of weeks as we look to our community’s future:

Cowardice asks the question, ‘Is it safe?’ Expediency asks the question, ‘Is it politic?’  Vanity asks the question, ‘Is it popular?’ But, conscience asks the question, ‘Is it right?’ And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but one must take it because one’s conscience tells one that it is right.” – Martin Luther King Jr.

There are no easy answers. This is difficult work. We don’t yet know how we will be part of building a more equitable community, but we do know that we will increase our advocacy to remove systematic barriers in our county, state, and country. Inaction is not an option.

Thank you for your continued support of our community – and thank you for Living United!

Sincerely yours,

Cindy Gordineer

President and CEO

United Way of Forsyth County

North Carolinians Deserve Health Care Options : Senate Bill S.808

Regardless of income or access, all North Carolinians deserve whole-person care and the best possible health care outcomes. Medicaid transformation provides much-needed health care options for 1.6 million Medicaid beneficiaries in North Carolina, and it should be a part of the COVID-19 recovery solution.

The NC Medicaid Choice Coalition has been working hard to get Senate Bill 808 onto the Governor’s desk.  This bipartisan bill is asking for Medicaid Transformation to be reactivated as it has been on pause with COVID19.  See the attached information for details on why Medicaid transformation is important :

S808 and Medicaid Transformation

More info can be found here.


United Way Teams Up with Noggin Cares

To support families during COVID, United Way is proud to announce a new resource in partnership with the National Campaign for Grade Level Reading and Nickelodeon called Noggin Cares, an educational online platform for parents with young children. Through a special link, all United Ways will be able to offer Noggin Cares for their community and donors for 90 days at no cost.


More info:

Important Information About Economic Impact Payments

Learn more about the Economic Impact payments: ECON-IMPACT-PAYMENTS_FAQ-2.


Press Release: Partnership for Prosperity Launches Pilot Study Circles to Engage Community Regarding Social Determinants of Health in Low-resource Communities and Impact of COVID-19.

For Immediate Release

Contact: Paula McCoy, P4P Director


Winston Salem, N.C. June 10, 2020 Partnership for Prosperity Launches Pilot Study Circles to Engage Community Regarding Social Determinants of Health in Low-resource Communities and Impact of COVID-19.

A series of study circles around the ‘five social determinants of health’ (5SDoH), is being launched by P4P to engage the communities most impacted by these determinants of health in creating solutions and policy recommendations. The 5 Social determinants of health are housing, education, jobs/workforce development, health and wellness, and food insecurity. Transportation is an issue that cuts across all five social determinants. The 5 SDoH, defined as “the conditions in which people are born, grow, work, live, age, and the wider set of forces and systems shaping the conditions of daily life”, are responsible for most health inequalities.

A Study Circle is a group of 8 to 12 people who meet regularly over a period of weeks or months to address critical public issues in a democratic, collaborative way. Participants examine the issue from many points of view and identify areas of common ground. They emerge with recommendations for action that will benefit the community. Participants are compensated for their engagement in study circles.

Paula McCoy, the interim Director says “study circles are a bottoms-up approach to decision-making and problem solving where residents are the experts in matters that directly impact them”. Residents will have a voice in matters where they will discuss how the issue affects them, what others are saying about the issue to a session on action. “We hope these study circles result in a ‘collective impact’ – engagement of large numbers of grassroots and grasstop leaders – that produce a shared vision, implementable solutions and public awareness of poverty”. The first pilot study circle, McCoy says, will be on housing and is scheduled for June 18-July 16.

Study circles on Education have been scheduled for June 23-July 21. Food Insecurity and Jobs and Workforce Development will also begin in late June. Registration information can be found on the P4P website:

“The success of ‘study circles’”, states McCoy, “depend not only on the full engagement of residents most impacted by the social determinants of health, but is also dependent on the cooperation and collaboration of community -based organization, associations and agencies.

Some P4P community partners include:

East/Northeast Winston Neighborhood Association Coalition

Guiding Institute for Developmental Education (GIDE)


North Winston Neighborhood Association

Crosby Scholars

Forsyth Promise

Place Matters

Love Out Loud

Neighbors for Better Neighborhoods

The Twenty


About Partnership for Prosperity:

Partnership for Prosperity is an initiative that grew out of The Mayor’s Poverty Thought Force and is governed by a Board of Directors. The United Way of Forsyth serves as the backbone or quarterback for the organization. There are two staff, the Director and a Community Engagement Associate. An Advisory Board is comprised of community leaders and graduates of ‘Getting Ahead in a Just Getting’ by World’ workshops and is where P4P seeks solutions from their expertise and lived experiences.

The vision of P4P is “a community where childhood poverty ceases to exist”. Our mission is to “align resources, eliminate silos and engage the community in advocating for policies that advance racial and other forms of equity and help our most vulnerable residents thrive”.